Editorial

Spring/Summer 2025: performance meets street, and classic elegance gets a fresh vibe.

On view January 23 – February 20, 2025 at the Titolo Store, Zürich: a pop-up showcase with photoSchweiz.

For Air Max Day 2024 we built ‘Tilted Reality’ — an interactive installation where the world leans.

For Air Max Day 2023 we handed the floor to 20 local artists.

To celebrate the Birkenstock «Zürich», we put our city front and centre.

The Air Kukini returns — casual meets technical in one stretchy, caged silhouette.

Where futurism meets streetwear. We asked Swiss digital artists to imagine themselves through the AM97.

With the Huarache Scream Green back, we wanted to do something bigger than a shoe.

ACG’s summer collection, built for whatever the season throws at you — from recycled and organic materials.

After ‘The Rock’ wore On at Super Bowl LIV, the Swiss sportswear company stepped into the global spotlight.