Thirty years on, the Air Max BW is still rave culture’s perfect partner.
30 years of the BW
A silhouette raised on the dancefloor.
We built a set around the BW's deep, lasting connection to rave culture — true fans rocking their Nikes, embracing the bizarre and celebrating the joy. The shoe launched around the birth of electronic dance music, and as acid house gave way to hardcore, jungle, D&B, garage and house, the BW became rave's perfect partner.
Self-expression
Bright, clashy, cool — dressed for the culture.
The looks are matched, mismatched, sexy and loud — boundary-breaking and attention-grabbing, the ultimate self-expression. Because rave isn't just footwear and clothing; it's a way of life, and the Air Max carries it on the dancefloor and beyond.
Big window, bigger nights.
— Nike Air Max BW
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