Forty years of Air Force 1, and no sign of slowing. For the Mid Jewel, we put versatility in four hands.
40 years of AF1
From the New York courts to every wardrobe.
The Air Force 1 debuted in 1982 — four decades of a shoe that started on basketball courts and now anchors collections worldwide. It transcends trends and rewards individuality, which is exactly what we wanted the Mid Jewel campaign to show.
Four perspectives
One shoe, four ways to wear it.
We worked with four creatives who blend high and low with total confidence: Jessi (@by.regiina) in chunky knit, leather and tie-dye for a 90s-rave feel; LIN HUA (@tayo3yan4) in stripes, baggy pants and an ear-flap cap; @cobee313 in chinos; and André (@3ooo_) in wide-leg black and a clean white tee. Same Jewel, four signatures.
Forty years in, the AF1 still sets the tone.
— Titolo
Gallery
