An exclusive evening with Juicy Couture — velour, cupcakes and cotton candy, the Y2K way.
The event
A vibrant world of fashion and fun.
On November 21st we hosted an unforgettable evening with Juicy Couture, unveiling the latest collection in a stylish atmosphere — guests indulging in cupcakes and cotton candy as the velour came back out.
The story
From Travis Jeans to Y2K icon.
Founded in 1997 in Los Angeles by Pamela Skaist-Levy and Gela Nash-Taylor, Juicy Couture rose to fame on its iconic velour tracksuits, defining early-2000s fashion and a celebrity following. Glamorous, playful, and unmistakably of its era — and back where it belongs.
Comfort, glamour and a little chaos.
— Titolo x Juicy Couture
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